Thinking

What we have learned, written down

Articles and guides from the people doing the work. Each argues from a pattern rather than a named client.

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2 pieces matching

Article · 3 min read
Build versus buy is the wrong question
Off-the-shelf software gets you running sooner but rarely does everything. A custom build fits exactly and carries no license fees, but takes longer. Most of the interesting work is in the space between the two.
Custom Software & AI DevelopmentRead
Article · 6 min read
Nobody evaluates year five
Platform decisions get made on a feature comparison and a first-year price, then lived with for a decade. The two costs that compound — capability you never switch on, and an upgrade that becomes an annual project — are in neither column.
Custom Software & AI Development · Marketing ServicesRead

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